As Point B grew in offering more product-driven solutions, we needed a more engaging way to connect. Working with animator/illustrator Joe Gast, we built a system for building short, cost-effective demos that could tell complex stories and make them more approachable.
Point B Product Intelligence Demo
Product Intelligence uses AI technology to pull highly detailed, real-time consumer preference data to inform sales strategies and product development. I worked with the team to translate their ideas into a visual narrative telling their value proposition story.
Point B Vettd Demo
Vettd and Point B partnered to develop AI matching technology that dramatically shortens the time required to match qualified candidates with job openings. The technology team and I worked together with our animator to rapidly create this demo within tight time and cost constraints.
Point B Recruiting
The “War for Talent” is an eternal challenge for the consulting industry. I teamed with HR, Recruiting, and our marketing team writers to create this engaging narrative aimed at attracting early career professionals.