Point B Corporate Brand System
Point B developed new positioning which focused on a human-centered approach. I led a team of designers to create a new brand system that would elevate and modernize the company visually.
Just as important as the visual expression, the system had to serve a 900-person firm with tools to use the brand with their customers—no matter their skill level.
The Point B brand system templates support multiple forms of collateral including industry pitch decks, executive summaries, case studies, and capability credentials.
My team and I created a comprehensive library of templates, images, typography rules, and layout grids making hands-on tools available firm-wide.
The visual brand included a design approach to social media content and email marketing.
The system also had to work within the constraints of a dated content management system. We solved this problem with a typographic-driven approach that worked within the limits of the CMS.