Point B Direct "NO BS" Social Launch Campaign
Point B Direct brings Point B-level talent to the temporary staffing market. I worked with the Direct team to develop the “No BS” campaign that can be targeted at both talent and buyers.
HVTN Vaccine Network "Hope Takes Action"
This recruiting campaign raised volunteers for HIV Vaccine trials through health care and hospital partners in more than a dozen US cities.
Each partner was provided with a toolkit of both printed and digital assets to market local on-the-ground recruiting efforts.
Dallas Market Awareness Campaign
Point B trialed a marked-focused campaign in Dallas to test growth potential. This ad was part of a multi-media campaign including advertising, events, and sponsorships to drive demand in the Dallas market.
Microsoft Amalga/Providence Healthcare System Roll Out
Launching an ERP system across a multiple hospital healthcare provider is a huge undertaking, requiring a massive education effort. I was the design partner on creating a go-to-market package of internal education materials to support the Providence rollout of Microsoft Amalga technology.
Toyota 3-D Account-based Marketing
Point B trialed an account-based marketing approach in Dallas to focus on growing key accounts Toyota and Top Golf. This proposed 3-D “conversation starter” targeted senior execs throughout the company and celebrates Toyota’s reputation for engineering excellence.
Point B Proposed Awareness Campaign
Proposed social campaign directions to increase brand awareness and launch the “human-centered” updated corporate positioning.
HIV Vaccine Testing Network Trials
The HIV Vaccine Testing Network supports HIV vaccine trials in more than a dozen US cities. The “everyday heroes” campaign targeted marginalized populations who have been historically under-represented in vaccine trials. My team provided assets across multiple print, on-site, and digital mediums to support trial recruitment.
Point B "4X Customer Satisfaction" Social Campaign
Point B has earned a very high NPS (net promoter score) for multiple years, making customer experience one of the company’s most important differentiators. This social campaign is driven by Point B’s score being 400% higher than the industry average.
Rich Haynie Insurance Awareness Campaign
Over my career, I’ve worked with clients both large and small. Sometimes, clients just don’t have the resources, time, or budget to shoot original photography. This tongue-in-cheek narrative shows you can get over with an iStock image and a little creative elbow grease, even in the not-so-exciting world of yacht insurance.
Webinar Campaigns
Point B leverages Subject Matter Experts to generate leads through “hot topic” webinars. I was the design lead on a team that included a writer, social media manager, email marketer, and web content lead. Together, we conducted 10 webinar campaigns annually.